Buying gold makes baby murlocs cry. If that isn’t enough to dissuade you, then check out the informational webpage we put together to make sure everyone has the facts about the negative impact of buying gold and using power-leveling services. Our goal is to shed light on how these companies operate, share some of the measures we’re constantly taking to combat them, raise awareness of the effects these services have on all players — not just the buyers — and help protect members of the community from being targeted by them. So give it a read — it’ll only take a few minutes. And don’t buy gold. Because you wouldn’t want little Murky’s tears on your conscience, would you?