The exact cause doesn't seem to be known at this point and this could be an RMT related ban, targeting boosting in general, boosting communities, or something else.
Mythic L'ura Mount
When Mythic L'ura is defeated, it will drop 3 Ashes of Belo'ren for the rest of the expansion. As of 1 or 2 hours ago, players (in Discord and on Reddit) have started to report that they have had their mount removed with a message in the mail informing them of this :
Greetings,
During a recent review, we found one or more rewards gained on this account were connected to activity that violates our in-game policies. As a result, we have removed these rewards from your account.
Regards,
Blizzard Entertainment
Possible Outcomes
One of the possibilities from these reports, is that the actioned player went through a boosting community to purchase a Mythic L'ura kill. Some players had killed the boss directly on their own multiple times, and just not gotten the mount in their guild, and so they purchased a mount directly from a boosting community. These players had action taken on their account despite them having claimed to have purchased these boosted runs with Gold, and not real money.
Another option is that this is a RMT-related action, which happens periodically for WoW, but this seems like a light penalty for an RMT related action. It could be related to the recent bans, or targeted at boosting in general, or another reason.
Boosting Community History
In January 2022, Blizzard announced that Boosting Communities are prohibited, and accounts found to be in violation can be punitive account actions. This did not prohibit guilds or individuals using provided in-game tools. While this statement and the Gallywix incident temporarily killed Boosting Communities, they have made a recent resurgence and Blizzard could now targeting the buyers, rather than the sellers to make it seem less appealing to go through a community for boosts.
As the conditions change by which various entities operate in World of Warcraft, we are compelled to update our policies to further our goal of making the gameplay experience as fair and welcoming as possible. Since we last updated our policies, we have found that an increasing disturbance of the gameplay experience has been caused by organizations excessively advertising various non-traditional services in-game.
As of today, we will now prohibit organizations who offer boosting, matchmaking, escrow, or other non-traditional services, including those offered for gold. World of Warcraft accounts found to be in violation of this policy are subject to account actions. These actions can include warnings, account suspensions and, if necessary, permanent closure of the disruptive World of Warcraft account(s). Organizations operating across multiple realms and excessively advertising non-traditional in-game sales are contrary to the terms and conditions of the Blizzard End-User License Agreement (EULA).
This policy update does not restrict individuals or guilds from using the provided in-game tools (“trade channel” chat) to buy or sell in-game items or activities for in-game currency. However, “boosting communities”, especially those who operate across multiple realms, are no longer permitted.
We urge all such organizations to cease doing business in World of Warcraft immediately, in order to maintain uninterrupted access to the game.
I believe cross-realm boosting is disallowed, unless I read it wrong.
Organizations who disruptively advertise across all realms and establish escrow services are the primary target of this policy update. Guilds and individuals who are inviting players from another realm to join them in traditional game activities in exchange for gold are allowed, as they were before.
Would that include things like GDKP runs? Where players benefit financially off other people?
That depends on the definition of “financially”. If it means an exchange of gold only without a middleman entity, then it sounds like the same sort of guild activities players have been enjoying for 17 years, which are not the focus of this policy update.
