Ucigasa - World Of Warcraft

Ucigasa - World Of Warcraft

One Coke Short of Magic – Coca-Cola Marketing Campaign For Gamers

Coca-Cola has begun a new advertisement campaign targeting gamers, starting with the release of a video titled One Coke Away From Each Other - Real Magic, which promotes unity by quite literally building bridges between worlds. Unfortunately, the metaphor for our common humanity may have been lost in the questionable depiction of esports, streaming, and video games in general.

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