Blizzard confirmed that this upcoming game mode will not be a Battle Royale, like Plunderstorm. Instead, it will have a vibe that is more similar to a "scary story.
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During the PAX East - Evolving Azeroth panel, Blizzard announced a new Game Mode coming to WoW at some point in the future! This future experiment will be developed similarly to Plunderstorm - a game mode in the WoW client, but separate from the primary game.