While the reputation was buffed earlier, it seems to have been made harder to get the reputation bonus. This is what players think is the new hotfix.
Reputation is no longer is guaranteed unless you contribute a seed (was always guaranteed).
We'll do more testing and update this if we find out more clearly exactly what this does.
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Have a friend who’s interested in adventuring alongside you in Azeroth? Starting today, veteran players who bring a friend into the game through our Recruit-A-Friend program will be able to earn a brand-new X-53 Touring Rocket, World of Warcraft’s first ever two-person flying mount.
Recruit-A-Friend participants also gain access to several other in-game benefits. From the moment your recruited friend creates a character and starts playing, you’ll both earn triple experience when grouped together and can summon each other from anywhere in the world. Also, for every two levels of experience your friend earns, he or she can grant one level of experience to one of your characters. In addition, the recruiting player can receive 30 days of free game time if the recruited friend upgrades to the retail version of World of Warcraft and purchases a subscription.
To start recruiting your friends and begin earning an X-53 Touring Rocket, visit the Recruit-A-Friend page.
For more details on the Recruit-A-Friend program, including a full explanation of how to qualify for the mount, please read the FAQ.