This feature is obscure and has existed since the start of the Paid Character Transfer system. It allows players to move characters to other Battle.net accounts as long as the destination Battle.net account is registered under the same name as the origin account.
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Ability to Transfer Characters to Other Battle.Net Accounts Gone with The War Within Pre-Patch
Together with the announcement of the Pre-Patch release date, Blizzard has also announced that the ability to transfer characters to other Battle.net accounts will be discontinued with The War Within Pre-Patch.
