The reason for the inability is because European players had to do extra steps in order to do their Collector's Edition redemption.
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EU Players Unable to Redeem Original The Burning Crusade Collectors Edition
European players looking to redeem their Burning Crusade Collector's Edition codes from 2007 have been surprised to learn that they are no longer able to redeem its code for their Netherwhelp's Collar in both Shadowlands and The Burning Crusade Classic.
