Alex has been a long-time fan of the Diablo franchise and has often been very forthcoming about his personal growth and childhood, expressing his love for the Diablo series and Blizzard games on multiple occasions, noting that he used to play Diablo 2 as a child. In the video for his song "Brainless", Alex can be seen playing Diablo 2: Resurrected on his laptop while traveling, and his artist page has been themed after the Diablo 2 UI for over 5 years. The collaboration blends the nostalgia of an artist's childhood with the driving beats signature to bbno$'s style, and is full of references and secrets for players to find throughout the video.
Blizzard has made a huge Diablo music video, this time with the beloved bbno$, to celebrate the Reign of the Warlock DLC for Diablo 2. Alex (bbno$) is well known on social media, where he often joins in on comedy skits and appears as a cameo alongside other creators.
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