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Blizzard wants to protect social experiences, and since GDKP is very heavily linked to RMT in players' minds, it has a certain stigma. Blizzard states that GDKP has a tendency to reach a level of ubiquity that overtakes the traditional guild structure, and that presents a difficult choice to Blizzard who want to protect the social core of the game.
It also affects players who don't have as many resources, who might find themselves priced out of content entirely. If a player is forced to buy gold, it leads to a negative impact on the economy with bad actors laundering gold. Blizzard tries to claw that gold and money back, and as a result of these changes, they're going to be actively watching the economy to make sure players are actually able to afford playing the game.
As a final note, Blizzard thinks they've been too lenient on gold buyers in the past, and plans to aggressively crack down on those buying gold in WoW: Forever, implying that players will receive perma-bans for the practice.
