I have made a new Dwarf character because I wanted to level through their starting area and beyond also hoping to unlock some missing transmog pieces. I was under the impression that as of 11.0 once you complete a quest you will unlock all available transmog, even the items that your character can not equip.
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Blizzard Confirms Quests Will Not Reward All Appearances in The War Within
Blizzard has confirmed on the forums that quests rewarding only appearances your character can use is intended, and the beta behavior was likely a bug.